Started in 1969, today, it is known internationally for its Machines, "Yums" soft ice cream and "Chills, Thrills & Frills" parlour chain serving innovative recipes of Fresh Ice Creams, Thick Shakes and Slush. Less known is that Aashinita Engineering Private Limited is also the No. 1 supplier of vertical batch freezers, ice cream making machine, counter top batch freezers, commercial ice cream making machine, ice cream freezer, ice cream vending machine, commercial ice cream freezer, commercial ice cream vending machine, vertical ice cream machine, batch ice cream machine, counter top ice cream machine, thick shake machine, blender shake machine, thick shake freezer, ice cream making machine, softy ice cream machine and single flavor ice cream machine in India and forging ahead in the International Market. It has emerged as a premier one-stop solution provider for Ice Cream Parlours, as well as comprehensive After-Sales Service.

In the 1980s, Aashinita Engineering Private Limited decided to use its knowledge of the FIC business to backward integrate into the manufacture of FIC Food Inputs and custom recipes. In 1986, it entered into a business alliance with Worlds leading brands and today, Known from its Brand Name Dairy Den is an established pioneer respected across India in the FIC market. Over the past thirty years, the company has leveraged its engineering expertise and devoted R&D activities to innovate Ice Cream, Parlour, Kitchen Equipment & Accessories particularly suited for Indian conditions, and are the largest player in the quality Machinery & Equipment sector in India today. The list of blue chips as clients reflects this as also a base of over 3000 installations across India. Aashinita Engineering Private Limited is known for its Fresh Ice Creams, particularly in Gujarat. It has a franchise chain of 7 FIC outlets, a strong Brand - Dairy Den - and a strong sub-Brand - Chills, Thrills and Frills (CTF). The quality and taste of the ice creams holds a strong through regional consumer franchise. It is among the top 3 parlour chains in India today.